The Beatles Create a Buzz

With the recent announcement that Apple's iTunes would now be offering all The Beatles' albums, an internet craze began.  Within the first 10 hours of the announcement, Google news found more than 3,000 stories on the announcement.  This type of coverage of a band that hit its prime nearly 40 years ago is unprecedented, and begs the question, how much hype and coverage would The Beatles have incurred during the internet era?  We will soon know more about this question, as this announcement only adds to iTunes 14 million songs offered and will surely increase the 10 billion songs downloaded yearly recorded by iTunes.  This is just another step in the direction for IT dominance by Apple, as they have continued to improve their competitive advantage in the internet music industry with the additional offerings of The Beatles.