After reading the Article "The Twitter Effect," I was extremely surprised to learn that Twitter is the most widely used work in the English language, with a close second being Obama. As a non Twitter user and someone who doesn't really pay much attention to social networks, I wonder how much further Twitter can go as a business. Already valued at approximately $1.1 billion, the brand name Twitter has accomplished a lot in only 4 years.
This begs the question, would Twitter be as successful if it had a different name? I often wondered the same thing about Google, who's name is now correlated with tech innovation and supremacy. I really thing the catchy sounding tune name of Twitter has played a large role in the explosion of the social networking giant. This leads me to believe that once the Twitter craze is over, Twitter will find it harder to remain as potent in its market. I see Twitter reaching its peak in the next 2-3 years, before being supplanted by the next social networking tool that is bound to come.
Blake your absolutely correct, Having a good name in the technological age is almost as improtant as the business strategy itself.
ReplyDeleteI hope that twitter hits its peak sooner than two years. I'm so sick of sportscenter telling about every athlete that twitters something controversial.